Experience Creation.
Creative Director & Interactive Designer for themed entertainment
New Interactive Experiences under NDA
Universal Creative (2013—2020) & Valtech Themed Entertainment Studio (2021-present)
Creative design of overall interactive guest experiences in themed lands, including concept design for new interactive experiences, writing narratives and defining design details, leading design team in scenic layout and interactions, and managing mock-ups and playtests for multiple projects at parks around the globe (Orlando, Osaka, Hollywood, Beijing).
Illumination's Villain-Con: Minion Blast
Universal Creative (2020) & Valtech Themed Entertainment Studio (2022-2023)
Game concept development, attraction game refinement, Game Design Documentation, and mobile app UX.
Universal Creative (2016—2020) & Valtech Themed Entertainment Studio (2021-present)
Creative design of overall interactive guest experiences in themed lands, including concept design for new interactive experiences, writing narratives and defining design details, leading design team in scenic layout and interactions, and managing mock-ups and playtests for multiple projects at parks around the globe (Orlando, Osaka, Hollywood, Beijing). Granted US Patents for Interactive gaming system, Systems and methods for a connected augmented environment, and Interactive video game system having an augmented virtual representation.
Universal Creative (2013—2016)
Design of overall guest experience in The Wizarding World of Harry Potter Hogsmeade at Universal Studios Hollywood, including creative direction of spells used, magical effects, and locations to cast spells. In collaboration with the art director, designed the look and guest experience for four new magical effects. Also managed the design, fabrication, and installation of 70+ other animated effects within the themed land and attractions.
Show Writing.
Story Creator & Writer for immersive experiences
Walk-Around Character Performances
New Land in Major US Theme Park, Under NDA (2023—present)
Developed personalities, interactions, and dialogue for two brand new characters that engage with guests through branching narratives and tasks in a highly themed land. Show Writing deliverables include: Creative treatments, character descriptions, Beat Lists, Scripts, Sample Interactions, and Interaction Flow Charts.
Location-Based Attraction Companion Mobile Experience Copy
Lands in Major US Theme Park, Under NDA (2023—present)
Copywriting for all text, including: Story Quests, Collections & Achievements, Maps, Leaderboards, and Player Profiles.
Illumination's Villain-Con: Minion Blast
Universal Creative (2020) & Valtech Themed Entertainment Studio (2022-2023)
Show Writer for early concept narrative treatments. Creative Director overseeing writer for Companion Mobile Experience Copy.
Stetson University & Atlantic Center for the Arts (2019—2020)
Conceived, developed, wrote, produced, and directed original narrative concept:
// A Master Artist was murdered hours before the start of the residency. Only Central Florida’s leading Detective can solve the mystery amongst the chaos of the new Associate Artists arriving and a Director trying to stick to the plan. //
A short story, immersive theatre script, and explorable production that was inspired by and performed at the Atlantic Center for the Arts in New Smyrna Beach, Florida.
Visual Design.
Scenic Designer for live theater
Bay Area Opera Collaborative (2017—2018)
Remote design of theatre sets: concept development, concept images, and long-distance consultation.
Lyric Theatre of San Jose (2013)
Design and art direction of furnished theatre sets. Fabricator and painter of scenic show elements. Creative management of scenic fabrication and paint crews. Management of build schedule, scenic budget, re-purposing of scenic inventory and purchase of scenic materials.
Stanford Savoyards (2011—2014)
Design and art direction of 50' wide furnished theatre sets. Designer and fabricator of show elements: scenic, props, lighting, and special effects. Creative management of scenic fabrication and paint crews. Graphic designer, copywriter, and editor for programs. Management of build schedule, scenic budget, re-purposing of scenic inventory, purchase of construction materials, scenic fabrication, theatre load-in and technical rehearsals.
Exploratory Play.
Experience Designer for play-based education & exploration
Camp Fimfo Waco (2022-2023)
Interactive design, script writing, print & media creation, and prop fabrication for themed Interactive fake payphone and outdoor scavenger hunt experience. Campers explore the resort, hear messages from characters, and relive the fun of a classic pay phone.
Young Innovators Academy (2021-2023)
Creative direction, writing, game design, print & media creation, and prop fabrication for themed, educational Interactive outdoor scavenger hunts for 60 children ages 5-11. Each child received a token and a physical journal to guide them to eight different stations for special assignments. After solving puzzles, completing activities, and collecting all the secret letters, the children put them together to reveal a surprise.
